KIDS TV
Robinson provided a broad range of production and directorial services to the YTV show, The Zone, a flagship weekday afternoon programming block that airs five times a week for three hours each afternoon, producing more than fifty hours of original content. • Increased ratings for The Zone by successfully creating a new Branded Content version of the show (sponsored by Danone on a $500K sales initiative) that still resembled its original but with a distinctly different look. • Acted as liaison between Corus Entertainment’s sales department as well as Danone’s Advertising Agency in Montreal. • Improved corporate functioning by streamlining the approval of Corus’ sales department, Danone, and Danone’s Advertising Agency; without compromising on the television show, thereby ensuring the approval of the programming department as well.